Customer Experience: What do Disney World and Workman’s Friend have in common?

What do Disney World and Workman’s Friend barrier skin cream have in common? The answer: Tina Corzine. “I was waiting in the longest line ever for the Peter Pan ride, when I got a message about a kindness-rock painter who’d been featured on the Workman’s Friend blog.”

As a teacher and painter of this unique art form Corzine was curious, how a hand cream could help her creative process? After a little online research, she learned Workman’s Friend barrier skin cream wipes off easily after each use, regardless of the mess. This would be perfect for the week kindness rock painting classes she taught to students as young as four. “The first time I brought samples of Workman’s Friend barrier skin cream to class, it was a hit!”  It was especially popular with the moms of the students. “The meeting room where the class is held has a sink that is too high for most of the children to reach. This makes it too difficult for the moms to hold them and wash their little hands.”  Workman’s Friend solved that problem once and for all. Now, all the kids have to do is apply a thin layer of our cream before they begin painting. Once class is finished, a simple wipe of their hands is all the clean-up that is needed.

Corzine’s love of painting kindness rocks began only three years ago on a shopping trip with her son. A woman approached them and said she’d just hidden a kindness rock in the mall area. She was waiting for someone to find it. “Of course, my son went looking for it and found a flounder painted rock (which he still has). The excitement and joy on his face was priceless,” says Corzine. The woman said she loves seeing the surprise and wonder on the faces of people that find her rocks. Corzine was instantly hooked on this idea.

Soon after that chance encounter Corzine started a blog. She also began teaching a rock painting class once a month at her local library. The class is designed for people of all ages but she does note there are a lot of children who do attend. “The kids in the classes go a little crazy with the painting and mixing colors together…. making new colors always amazes them,” says Corzine.

Though she’s always considered herself a “crafty mom”, Corzine says she was intimidated by painting art on canvas. That’s one of the reasons why she was so immediately drawn to this art form. “Painting rocks is less intimidating since it’s on a smaller scale.” Corzine adds that both of her sons, ages 4 and 13 years old continue to paint rocks and leave them around town.

Though she is busy running a full-time business and being a wife and mother, it remains one of her favorite family activities. “You don’t have to be an artist to have fun painting rocks. It’s a great way to unplug and reconnect with your family.”

arts & crafts customer story painting

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